National Student Advertising Competition 2016 Winner, District 1
Goal: make Snapple attractive to young people while retaining the brand's positive vibes
Solution: a "See the Flip Side" campaign, revolving around how Snapple can brighten your day by thinking more positively, along with playing on the famous Snapple facts on the flip side of the cap
TV
Out of home
Radio
Boston University NSAC 2015-2016
Presidents: Danielle Babcock, Oghogho Tasha Odemwingie
Creative Director: Isabella Bolivar
Media Director: Kelsey Borovinsky
Account Director: Zack Botos, Blake Snelling
Creative Team
Art directors: Isabella Bolivar, Eddy Allen, Bianca Takahashi, Mariana Rincon, Jamie Allendorf
Copywriters: Steve Friedman, Michael Philbin, Jack Schuleman, Samantha Kelley, Edo Ohayon
Production: Jared Brill
Plansbook Team
Oghogho Tasha Odemwingie, Jamie Allendorf, Chen Hu, Bianca Takahashi, Cherie Chan
Account Team
Zack Botos, Blake Snelling, Kara Rowland, Melissa Gelman, Shannon Yau, Nadya Netcheva, Ruben Quinteros, John Carter
Media Team
Kelsey Borovisnky, Adriana Castañeda, Amanda Liu, Hannah Herman, Justin Fong, Alyssa Laiacona, Daniela Rebellon, Eun Ji Jung, Na Yoon Kim